Live now
Make-up & Beauty
50 products
Foundation, skincare, lipstick and everything on your bathroom shelf.
Beauty is live · more categories coming
Know what's really in the things you use every day.
Search an ingredient or browse best-selling products to see each ingredient explained in one plain sentence, how much of it is considered safe, and the research behind it.
- 24
- ingredients indexed
- 33
- studies cited
- Free
- to start, no card
Categories
Start with beauty. Everything else is next.
We're launching one category at a time so we can get each one right. Join a waitlist and we'll tell you the moment yours opens.
- Coming soon
Baby & Kids
In review
Wipes, lotions, bottles, bath time and nursery basics.
- Coming soon
Clothing
In review
Dyes, finishes and fabric treatments that sit against your skin.
- Coming soon
Groceries & Food
In review
Additives, sweeteners, preservatives and what the labels leave out.
- Coming soon
Household
In review
Cleaners, laundry, air fresheners and the fumes they leave behind.
- Coming soon
Personal Care
In review
Deodorant, toothpaste, shampoo and daily hygiene products.
How it works
Three steps, no chemistry degree.
01 · Search a product
Pick a product or search an ingredient. We show the ingredients we rate for each product.
02 · Read it in plain English
Every ingredient gets one clear sentence, a colour rating, and the amount considered safe.
03 · Compare and choose
Compare products by ingredient score and ingredient ratings, then pick the one that suits you.
Why it matters
Clear answers instead of scary labels.
Plain-English ratings
Green, amber or red, with one sentence explaining exactly why: never a score you have to take on faith.
Amount, not just presence
Most ingredients are only a problem above a certain level. We show the safe amount and roughly how much each product contains.
Cited research
Most ratings link to peer-reviewed research you can read yourself.
Plans
Start free. Upgrade when you want the detail.
Paid plans unlock the full ingredient data (full safety-by-concentration tiers and study citations). Personal skin matching and alerts are coming soon.
Free
Everything a curious shopper needs to start.
$0forever
- Browse every product and ingredient
- Plain-English ingredient ratings
- Safe amount for every ingredient
Weekly
Try the full library while you rebuild your routine.
$2.99per week
- Everything in Free
- Full safety-by-concentration tiers
- Full study citations
- Coming soon: side-by-side product comparison
Recommended
Monthly
A monthly plan for everyday use.
$7.99per month
- Everything in Weekly
- Coming soon: personal profile matching
- Coming soon: custom safe-product shortlists
- Coming soon: reformulation and recall alerts
Annual
Best value: around $4.92 a month.
$59per year
- Everything in Monthly
- Coming soon: routine builder with layering checks
- Save 38% versus monthly
- Early access to new categories
Cancel any time. Prices in USD.
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